West Bengal Election 2021: With the campaigning picking pace for West Bengal Assembly Election, the ruling Trinamool Congress has launched its slogan for the upcoming polls. The slogan, Bangla Nijer Meyekei Chaye – meaning Bengal wants its own daughter is supposedly aimed at the insider vs outsider debate and portrays Chief Minister Mamata Banerjee as the daughter of Bengal. With Mamata Banerjee-led TMC officially launching its slogan with a photo of the TMC supremo, the party has started putting hoardings across Kolkata. The party also changed its Twitter profile pic with the new slogan and the CMs photo. Her humanity has touched the hearts of every person in Bengal. Her simplicity and friendliness have made her the daughter of the house. Under her leadership, Bengal has travelled on the path of progress. So everyone says out loud -#BanglaNijerMeyekeiChay! Launching the slogan, TMC secretary-general Partha Chatterjee said that the people of the state want their own daughter as the CM who has been by their side for the last several years. He said that the people of the state dont want outsiders to rule the state. TMC MP Derek OBrien said that the slogan Bangla Nijer Meyekei Chaye can be interpreted differently by the people. Slogan Bangla Nijer Meyekei Chaye is for people to interpret. Work-related to infrastructure, education, health or industry happened in the last 10 years and now with upcoming polls, weve put it into 4 words, said OBrien. Banerjees nephew and TMC MP Abhishek Banerjee said that only Mamata Banerjees name echoes across the state. The message is loud clear – from North to South, East to West – only one name echoes across Bengal: @MamataOfficial ! The one who fights tooth nail for her people, uplifts all stands up for the voiceless, the only one who will take Bengal forward. #BanglaNijerMeyekeiChay, tweeted Banerjee. Mamata Banerjee and the BJP have been engaged in a bitter political fight over the insider and outsider issue. The elections for the 294-Assembly is due in April-May this year.